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Dermatologist Case Study

Business

Barnett Dermatology

Industry

Medical & Cosmetic Dermatology

Scoop of Work​

SEO

312% Increase

in calls

44% increase

in conversions

$215,000 increase

in revenue

The Problem

Barnett Dermatology is a high-end dermatology practice serving a competitive market in Boca Raton. When they came to us, they were struggling with:

  • Limited visibility in Google search and Maps
  • Weak rankings for core cosmetic service keywords
  • Thin content across treatment pages
  • Little internal SEO structure
  • No high-quality links or off-page authority


Most of their traffic came from branded searches, not service-based keywords — which meant new clients weren’t finding them organically.

The Solution

Keyword & Competitive Research
  • Identified high-intent searches like “dermatologist boca raton,” “botox boca,” and “acne treatment boca raton”
  • Mapped service keywords to existing treatment pages and new blog opportunities
  • Analyzed top-ranking competitors to find content gaps and link targets

On-Page SEO & Content Optimization
  • Rewrote page titles, headers, and meta descriptions
  • Refreshed thin content to better match user intent
  • Enhanced internal linking between medical, cosmetic, and blog pages for topical depth

Link Building
  • Secured backlinks from dermatology blogs, wellness publications, and health-focused sites
  • Used keyword-focused anchors tied to target pages
  • Acquired links from sites with DA 30–56

The Outcome

Within 4 Months:
  • 300% increase in organic traffic (from 2.3k to 6.1k users)
  • 41 keywords ranking on page 1 (up from 14)
  • #1 ranking for “dermatologist boca raton” and “dermatologist boca”
  • #2 rankings for “boca dermatologist” and “dermatologist in boca raton fl”
  • Significant increase in website clicks and calls from Google Business Profile

Business Impact

  • Dominated top positions for competitive dermatology terms in South Florida
  • Increased visibility for both medical and cosmetic services
  • Website positioned as the authoritative dermatology source in Boca
  • Higher-quality leads from patients searching for specific services like CoolSculpting and acne treatments

What This Proves

Even in one of the most competitive niches in a saturated market, local SEO — when paired with targeted content and strategic links — drives measurable growth. This wasn’t about hacks. It was about solid SEO strategy executed with precision.

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