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Contractor Case Study

Business

Top General Contractors

Industry

Home Remodeling

Scoop of Work​

Web design, SEO, lead tracking

312% Increase

in calls

44% increase

in conversions

$215,000 increase

in revenue

The Problem

When this client came to us, they had no website, no rankings, and zero visibility in local search. Their entire business relied on word-of-mouth referrals, which meant unpredictable growth, no data, and no reliable way to bring in new projects.

They wanted to:

  • Rank in Google Maps for keywords like “general contractor queens”
  • Drive more calls and estimate requests from organic search
  • Book bigger jobs and expand across multiple Queens neighborhoods
  • Build a system that would bring in leads consistently without relying on ads

The Solution

Local SEO and GBP Optimization

We fully optimized their Google Business Profile, added service and location-specific content, geo-tagged images, and set up weekly GMB posts. We also created over 75 citations to improve consistency and trust across directories.

Website Build and On-Page SEO

We designed a fast, mobile-optimized website with service-area landing pages. Each page was built around a high-intent, location-based keyword (e.g., “bathroom remodeling queens ny”), complete with structured headers, schema markup, and internal links to support local SEO.

Content Strategy and Technical SEO

We created content that answered the most common questions homeowners had about remodeling, helping increase time on page and improve conversions. On the technical side, we fixed mobile usability, improved site speed, and implemented full schema for services, locations, and reviews.

Link Building

To strengthen authority, we earned do-follow links from relevant home improvement blogs and local publications, all with targeted anchor text aligned to our keyword strategy.

Tracking and Analytics Setup

We installed Google Analytics, Search Console, and Tag Manager. We also set up call tracking and form tracking to ensure every lead was accounted for.

The Outcome

Within 12 Months:
  • 3,200+ active website users (starting from zero)
  • 175+ direct calls from Google Business Profile
  • 100+ keywords ranking on page 1 of Google
  • #1 position in Maps for “general contractor queens” and related search terms
  • 50+ high-quality backlinks from construction industry blogs and directories

Business Impact

  • Moved from word-of-mouth referrals to being booked out 6+ weeks in advance
  • Closed multiple new projects over $215,000 directly from Google searches
  • Consistent, trackable lead flow enabled better scheduling and project planning
  • Expanded their service area to reach additional cities
  • Improved lead quality by attracting better-informed, ready-to-hire prospects through educational content

What This Proves

Contractors don’t need paid ads to scale — they need a real strategy, built on SEO, content, and trust. This client didn’t just get more traffic — they got the kind of visibility that books jobs, builds pipeline, and supports growth long-term.

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