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Florist Case Study

Business

FlowerChix

Industry

Local Florist / E-commerce

Scoop of Work​

SEO

216% Increase

in organic traffic

440+ Calls

in one quarter/location

$2,000 Daily

in revenue from SEO

The Problem

Despite offering high-quality floral design and fast delivery, FlowerChix was struggling to rank on Google for core search terms like “flower delivery Calgary” and “florist near me.” Their visibility in Google Maps was limited, their site lacked SEO structure, and their call volume from organic traffic was low.

They needed to improve their presence across search and maps, increase calls, and drive more high-intent traffic to product and service pages.

The Solution

Keyword & Competitor Research

  • Targeted terms like “Calgary florist,” “flower delivery Calgary,” “birthday flowers,” “flower shop Calgary”
  • Mapped primary/secondary keywords to key pages to increase topical relevance
On-Page SEO
  • Optimized page titles, meta descriptions, headers, and alt text
  • Updated content on collection pages (e.g., birthday flowers, florist NW Calgary)
  • Strengthened internal linking for silo structure and better crawlability
Technical SEO
  • Fixed crawl errors, metadata issues, and mobile responsiveness
  • Improved Core Web Vitals and indexability
  • Implemented schema markup and sitemap/robots.txt best practices
Link Building
  • Secured relevant backlinks from lifestyle, gardening, and decor blogs
  • Anchor text targeted keywords like “Calgary flowers,” “birthday flowers,” and “flower subscription”
  • DA 30–50+ websites linked to core pages, increasing trust and authority

The Outcome

Within 6 Months:

  • 216% increase in organic traffic
  • Page 1 keyword rankings grew from 98 → 171
  • Top rankings for:
    • “flower delivery SE Calgary”
    • “flower shops Calgary that deliver”
    • “florist in northwest Calgary”
    • “flowers Calgary Alberta”
  • 440+ calls from Google Business Profile

Business Impact

  • Gained top visibility across organic search and Google Maps
  • Increased daily order volume from organic traffic alone
  • More visibility for profitable service areas (e.g., NW Calgary, SE Calgary)
  • Boosted brand recognition and authority through consistent blog mentions
  • Higher local call volume = more delivery orders without ad spend

  • Opened a second FlowerChix location as a direct result of growth from SEO

What This Proves

You don’t need to be a national e-commerce flower brand to rank. With local SEO, technical improvements, and targeted backlinks, a boutique florist can compete — and win — in a major city.

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